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INTERVIEWS
New Side Effect Interview
in the Philadelphia Weekly!
Check out "What's up with
Side Effect" Here
Side Effect Interview
An in-depth interview on
gorillamovement.com
Check it out Here
New Side Effect interview
Check it out on hiphopgame.com
Click here to read now!
PRESS RELEASE
Side Effect unleashes third album, “Dirt Hustlin” on August 12, 2006
Philadelphia, PA/August 12, 2006 – Philadelphia MC Side Effect is back with his third solo album, “Dirt Hustlin”. The animated veteran MC is blazing his own path, creating rhymes that cross the sub-genres of hip-hop while keeping the essence and roots of the culture a priority. The 15 track album avoids the bells and whistles of the norm and recruits a diverse audience – from those just discovering hip-hop to the b-boys/b-girls that have been breakin’ on broken boxes since the early 80’s.
“Dirt Hustlin” is a multi-dimensional album that is consistent from beginning to end. Side Effect is using his natural ability to express what he feels today’s hip-hop culture needs. Unlike his previous two albums, he isn’t set on proving he is a nice MC, he is letting his flow represent his skills. The lyrics are well crafted and the beats are well selected. He recruits a slew of diverse producers including Eyego/Direct, Stress, Jason Famous and Fredy Blast. It also shines with a bi-coastal collaboration featuring Cali Agents MC, Rasco spitting on ‘Loyalty’, which is laced with a infectious beat by Cimer Amor.
Those into the mainstream vibe of hip-hop will dig tracks such as ‘Goldmine’, ‘You For Real’, and ‘Mans 3 Wishes’, all songs that possess a radio friendly, uptempo vibe. Side Effect also flexes his mature and conscious side on lyrically blessed songs, ‘Game Plan’, and ‘On Your Mind’.
The name “Dirt Hustlin” proves true to the work that Side Effect put into this album. From the artwork to pressing, he stayed the independent route concentrating on getting the world to hear his rhymes. There are no gimmicks, no ghostwriters, and definitely no artificial preservatives; this is pure hip-hop – listen and let the music speak for itself. |
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REVIEWS
Read my latest review -
Okayplayer.com (David Ross)
Side Effect’s, Dirt Hustlin places him in the company of accomplished emcees from Philadelphia, the land of musical ingenuity. While this album does not shove its way to the height of Philly’s greatness, it is a commendable compilation. Read More
New "Dirt Hustlin" Interview
New Interview with Brian Kayser from hiphopgame.com dicussing the new album and hip hop. Check it out!
Philadelphia Weekly Review
Philadelphia Weekly (Suzann Vogel)
"If you're convinced all local hip-hop is the same, area MC Side Effect is here to tell you different. Celebrating the release of his second album Rocking Chair Theory, the Krush Unit Recordings lyricist has a witty, off-the-cuff flow cut with a polished delivery. As quick-tongued as any of the Pharcyde's early work, the first single "Spitacular" has been steadily climbing college radio charts for the last few months. It helps that Side Effect is backed by the raunchy production of producer and Krush Unit cohort Stress. The paring works out perfectly for this team as Stress' head-dropping beats lay a subtle ebb and flow for Side Effect's cadence." (Suzann Vogel)
Rocking Chair Theory Review
Cbrickhouse (www.pahardcore..com)
"In a world where thug hip hop runs rampant, and Lil Jon can make millions by only saying "what" and "ok" in a song, getting good hip hop like this is a change for the better. Side Effect gives Philly hip hop a good name, laying great lines over original beats. His lyrics run more like telling a story than rapping a song." "It's obvious that Side Effect is for real, and will be gaining respect the more the word gets out on him. I would much rather here this on MTV than the terrible crap hip hop on there now."
Rocking Chair Theory Review
Brian Kayser (www.hiphopgame.com)
"What I really like about Side is that he has a vision for Hip Hop. He's got his own style, voice, and delivery, and he makes it work. He doesn't sound like anyone else out there now, and Stress is crazy on the production tip. Not a lot of albums come out that I'm really feeling, but this is definitely one of those that stay in rotation."
Underground Concoction Review
Funk wizard Snow (www.phillyhiphop.com)
"Side Effect's days are numbers. That's numbered as in how much longer he has before a major label takes notice of the noise he's making and how he flips it all together into a delicious Underground Concoction." "I don't think Side Effect realizes how far he's come in such a short time. After his performance on Underground Concoction he's gotta be mentioned in any conversation that addresses who Philly's best emcee is. He's arrived and he's not giving up his seat anytime soon. Two enthusiatic thumbs up from PhillyHipHop.com for Underground Concoction." |
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